+30MIN
Giving the Parisians the best reason to use public transportation
How can we dissuade Parisians from using their car on a daily basis? By using their only true problem: they hate parking! In Paris, a car driver looses up to 30 minutes per day, parking his car. 30 minutes that, if he took an alternative mean of transportation, could become +30 minutes... to sleep in the morning !
The 30th September 2018, we launched the +30min operation on a parking spot in Paris. The concept: make our targets feel the benefits of all that sleep they could be getting...
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Comment dissuader les parisiens d'utiliser leur voiture au quotidien ? En utilisant leur seul vrai soucis : ils détestent se garer ! À Paris, l'automobiliste perd jusqu'à 30 minutes chaque jour à chercher une place de parking. 30 minutes qui, s'il prenait un mode de transport alternatif, pourraient devenir +30 minutes... pour dormir le matin !
Le 30 septembre 2018, nous lancions l'opération +30min sur une place de parking dans Paris. Le concept : faire ressentir le bénéfice sommeil à notre cible...

Collaborator: Barthélémy Delorge

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